PLANET FITNESS + TIM MCGRAW CAMPAIGN PARTNERSHIP

In April 2024, Planet Fitness partnered with Tim McGraw to sponsor his Standing Room Only tour. With a traveling gym, a VIP ticket giveaway, and specially cured workouts, our team created a campaign that incorporated Tim’s love for others with his love for music.

Campaign Includes:

Merch, Social Posts (video + static), In-App Workout Content, In-Club Signage, Web Content, Emails